Community media is best defined as a distinctive approach to media that seeks to put participatory principles into practice. Principles that support and promote inclusivity and diversity, and which focus on grass-roots and bottom-up media engagement within a media ecology that is defined by the interests and concerns of the people who are involved in the media practices themselves. Community media addresses issues of access to platforms, tools and methods of distribution, civic empowerment, self-representation and cultural democracy, while also embedding an ethos of accountability and mutuality between communities of interests and communities of practice.
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